Why Bruce Mau?

I think the reason I have started with Bruce is because, he is a graphic designer, he utilises an interdisciplinary approach, and he looks beyond boundaries to global solutions, which are responsible and sustainable.

Designers care

This is not always a good thing, and can, in fact, be annoying. Designers obsess so much about their work that it’s a wonder they ever let any finished project out the door. And they’re just as tough on everyone else’s work. As I discovered, if you let designers read what you’ve written about them in advance, they will try to finesse every word. They can’t help but notice all the imperfections in the world around them, even when they ought to have other things on their minds. (Once, when Michael Graves was in the midst of a medical crisis, he reportedly said from his hospital gurney, “I don’t want to die here—it’s too ugly!”)

But if it’s true that designers sometimes care about things that don’t matter, it’s also true they care about things that do: sustainability, homeless shelters, better hospital rooms, better voting ballots, mortgages that can be understood, prisons that actually might be livable, social services that actually might work. Designers are tackling all of these challenges and more, and they’re not doing it for the money—because the money is in making the next iPhone. They’re doing it, I think, because they can’t help noticing that things around them are more imperfect than ever these days. And because they can’t stop themselves from stupidly asking, “Why?” and “What if?”

From Aiga